Even though Google has put their Adwords program through a lot of paces, there’s no doubt that many businesses find it worthwhile and profitable. If you’re knowledgeable and can execute properly, the things you can achieve, extremely quickly, will knock your socks off. So we’re offering some very solid Adwords tips and hints to help you out and get you moving along.
Writing an AdWords ad is all about reaching out to your target market in the most specific manner. You can’t just write a general ad and hope to target many markets. No matter what you’re selling with a PPC ad, you need to only address that one product, or service, in each particular ad. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. That is why you need to marry the product, keywords, and the ad copy. You don’t want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. Google will let you know if your ad groups are not quite right because you’ll see it in your quality score. Doing so will help your quality score, and that is first hurdle you have to overcome with any campaign.
When you’re writing your ad, you should try to make at as unique as possible. Of course there are a lot of PPC advertisers who outright just copy the ads from other people. But if that were true, nobody would be coming up with worthy ad copy! Getting better with ad copy involves writing ads and studying ad copy and copywriting. The best way to do well in any business is to work as hard as you can and do what needs to be done in terms of work and effort.
Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.
Last but not the least; try to weave in a story in your ad copy. Telling a story sounds not quite possible in a short ad, but it really can be done in a certain way. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. You can actually get quite a reaction from your readers, and see what happens. You are capable of writing terrific AdWords ads, and all you really need to do is learn and practice.