Internet Marketing: Mini-Sites versus Authority Sites
Do you need to create authority sites or mini-sites for your marketing efforts? Each one has its own list of pros and cons. Keep in mind that there is no rule that states you must choose only one. You could enjoy unique benefits from each one. In the end, it’s preference that will determine which is a better choice for you. Take the time to learn about both options before you choose one.
The mini-site approach necessitates that you build them based around a much narrower choice of keyword phrases. While Google generally does not like mini-sites people are still making excellent money using them in very specific ways. Your success will lie to a large extent on how well you research your market. Your choice of keywords will determine whether or not you make money, or not. It is possible to rank number one with a mini-site, but keep in mind the traffic volume will be much lower.
Google changes it formulas and policies from time to time, based on their preferences and calculations. Over the past year, the search engine giant has expressed a preference for authority sites over sites with less content, such as mini sites. Just like with pay per click advertising, you will incur a lower quality score if your site is deemed, thin. You can still do something with SEO and mini sites, but you will have to work harder at it. Even then, you will not get the same amount of traffic that you could earlier in 2010 with an SEO’d mini site. Unfortunately, that has become a fact of SEO and Google life.
There are so many more ways to make money with an authority site. If you are getting a lot of traffic, then you can monetize it with advertising space that you sell. Much of your success with that model depends on different things. The market and traffic volume will pretty much set the terms for your profitability. On the other hand, selling ad space is not the only way to make money.
A lot of marketers wrestle with the question of going with mini-sites or an authority site, or indeed both. This question is not necessarily a newbie question, but rather it is just that more experienced people know what they want. Different things appeal to different people for all kinds of reasons. We would not suggest you do something for reasons that conflict with your desires and natural interests. The site structures have similarities, and we feel it is best to understand what they are because that will be valuable knowledge. If you want to make an informed decision you need to get this information.