Tag Archives: Landing page
Even though Google has put their Adwords program through a lot of paces, there’s no doubt that many businesses find it worthwhile and profitable. If you’re knowledgeable and can execute properly, the things you can achieve, extremely quickly, will knock your socks off. So we’re offering some very solid Adwords tips and hints to help you out and get you moving along.
Writing an AdWords ad is all about reaching out to your target market in the most specific manner. You can’t just write a general ad and hope to target many markets. No matter what you’re selling with a PPC ad, you need to only address that one product, or service, in each particular ad. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. That is why you need to marry the product, keywords, and the ad copy. You don’t want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. Google will let you know if your ad groups are not quite right because you’ll see it in your quality score. Doing so will help your quality score, and that is first hurdle you have to overcome with any campaign.
When you’re writing your ad, you should try to make at as unique as possible. Of course there are a lot of PPC advertisers who outright just copy the ads from other people. But if that were true, nobody would be coming up with worthy ad copy! Getting better with ad copy involves writing ads and studying ad copy and copywriting. The best way to do well in any business is to work as hard as you can and do what needs to be done in terms of work and effort.
Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.
Last but not the least; try to weave in a story in your ad copy. Telling a story sounds not quite possible in a short ad, but it really can be done in a certain way. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. You can actually get quite a reaction from your readers, and see what happens. You are capable of writing terrific AdWords ads, and all you really need to do is learn and practice.
A lot has happened over the years with Google AdWords, but it’s still an extremely effective ad platform and method. If you’re knowledgeable and can execute properly, the things you can achieve, extremely quickly, will knock your socks off. This article is all about Google AdWords, and there are a couple of take-home strategies you need to know about.
Remember when you’re writing your AdWords ads that you are really talking to someone about something highly targeted to their needs. You can’t just write a general ad and hope to target many markets. For instance, if you’re selling a specific type of shoe, then you’ll have to create your ad with that product in mind. Remember that the people who will be seeing your ad are not going to click on your ad if they feel that it isn’t what they’re looking for. Each ad has the job of conveying each message that fits with the ad group and keywords. Always have your keyword research done and in ad groups before you begin creating your ads and campaigns. The strength of your quality score will reflect the degree of ad group organization as well as the relevancy of your campaign, etc. Doing so will help your quality score, and that is first hurdle you have to overcome with any campaign.
Your PPC ads must convert, and if you’re not experienced writing advertising copy then it really can be a challenge. Avoid using words that do not have reason to be there – your ads need to be super tight. You have a total of 60 characters, 25 for the title and 35 for the ad body, and that includes spaces! You have to get a lot done: the headline captures attention and the ad body is interesting enough to make people curious and click through to your site.
The nature of Google AdWords, or any PPC platform, is that people won’t return if they leave the SERPS page, generally speaking. That is precisely the reason for writing very strong headlines. So, all in all that is what you’re dealing with when you do PPC. Sure, the competition is tough, but you can certainly succeed with knowledge and experience. You can try different benefits and test them against each other. If you’re giving away something for free, write it to down in your copy. Give the searcher whatever he/she needs to understand the benefits of your offer. You never want the surfer to discover something that isn’t relevant to what they thought they were getting.
So what to test first? Easy, always begin by testing different headlines. It makes sense to write down a couple of good headlines and then test them out to boost your ads CTR gradually. How do you know how well your ads are performing? You’ll calculate the conversion rates using the CTR. After as many impressions as practicable, then you look at conversion rates and see which ad has won with the highest CR.
The two ads you have written for each ad group will be tested against each other. Let these ads run for some time before you decide on anything. It is not as difficult as you think to learn how to write effective AdWords ads that can perform well.
A landing page (or lead capture page) can be described as a Web page that comes up when an Internet user clicks on an advertisement or a Web link on the search-results page. When it comes to pay per click (PPC) campaigns, the landing page is one of the most important parts of any promotion. The more visitors are attracted to the landing page, the more the chances that your conversion rate can actually increase. For most online marketers and administrators, the success of a marketing campaign is measured by its conversion rate. Thus, it is no longer sufficient just to get visitors to a site but rather make them stay and make a purchase or sign up for a service (or subscribe to the RSS Feed for bloggers).