Tag Archives: ppc
There are so many tales about the effectiveness and sheer power found in Google AdWords. In this article we shall be looking into some simple and yet powerful tips to help you enhance your Adwords campaign and do better.
You’ll need to know the strongest benefits of your product or service. Also, hopefully you know the difference between benefits and features because it’s important. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit.
The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. If you tell people the specs of your software, they will yawn and click on another ad. Just remember that you want to express the benefits as clearly and powerfully as possible. You can create a list of all the most powerful benefits, and then you can just test them against each other.
You absolutely should conduct split testing to determine the most powerful benefit that produces the highest conversion rate.
Always do the right thing and create your own ads – you won’t learn how to write good ad copy if you steal from other ads. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. But if that were true, nobody would be coming up with worthy ad copy! The best approach is to study those ads, and then write your own if you want to improve. The best way to do well in any business is to work as hard as you can and do what needs to be done in terms of work and effort.
Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.
One approach you can try, and it can work well, is to ask a compelling question in your ad. Just sit down and make a list of questions that you feel present irresistible feelings and then test them. You want people to feel like they won’t be able to get to sleep until they know the answer. This is relatively easy approach, but it can be extremely powerful.
You can learn to write highly effective Adwords ads, but it just takes some knowledge and practice. Don’t be intimidated in the beginning, and just keep at it and in time you’ll see improvement. There is nothing hard at all with writing these ads, so it’s really up to you and your desire to succeed. However it does require patience and effort on your part, so if you’re good with that then you’ll be fine.
A lot has happened over the years with Google AdWords, but it’s still an extremely effective ad platform and method. If you’re knowledgeable and can execute properly, the things you can achieve, extremely quickly, will knock your socks off. This article is all about Google AdWords, and there are a couple of take-home strategies you need to know about.
Remember when you’re writing your AdWords ads that you are really talking to someone about something highly targeted to their needs. You can’t just write a general ad and hope to target many markets. For instance, if you’re selling a specific type of shoe, then you’ll have to create your ad with that product in mind. Remember that the people who will be seeing your ad are not going to click on your ad if they feel that it isn’t what they’re looking for. Each ad has the job of conveying each message that fits with the ad group and keywords. Always have your keyword research done and in ad groups before you begin creating your ads and campaigns. The strength of your quality score will reflect the degree of ad group organization as well as the relevancy of your campaign, etc. Doing so will help your quality score, and that is first hurdle you have to overcome with any campaign.
Your PPC ads must convert, and if you’re not experienced writing advertising copy then it really can be a challenge. Avoid using words that do not have reason to be there – your ads need to be super tight. You have a total of 60 characters, 25 for the title and 35 for the ad body, and that includes spaces! You have to get a lot done: the headline captures attention and the ad body is interesting enough to make people curious and click through to your site.
The nature of Google AdWords, or any PPC platform, is that people won’t return if they leave the SERPS page, generally speaking. That is precisely the reason for writing very strong headlines. So, all in all that is what you’re dealing with when you do PPC. Sure, the competition is tough, but you can certainly succeed with knowledge and experience. You can try different benefits and test them against each other. If you’re giving away something for free, write it to down in your copy. Give the searcher whatever he/she needs to understand the benefits of your offer. You never want the surfer to discover something that isn’t relevant to what they thought they were getting.
So what to test first? Easy, always begin by testing different headlines. It makes sense to write down a couple of good headlines and then test them out to boost your ads CTR gradually. How do you know how well your ads are performing? You’ll calculate the conversion rates using the CTR. After as many impressions as practicable, then you look at conversion rates and see which ad has won with the highest CR.
The two ads you have written for each ad group will be tested against each other. Let these ads run for some time before you decide on anything. It is not as difficult as you think to learn how to write effective AdWords ads that can perform well.
If you know what you’re doing it’s not hard at all to have your application approved at most CPA networks. You must be able to get your message across in a quick and clear way when it comes to advertising your CPA offers. You cannot go anywhere without a plan. CPA managers are only concerned with affiliates that can do as they promise and who bring something to the table, namely professionalism. So when you’re applying to the CPA offers, make sure you list out what plan you have. It won’t matter if you prefer PPC marketing or email marketing, you must know where everything is and have total control over your business if you hope to win the manager over. For instance, if you’re going to use PPC marketing, you’ll want to let the manager know that your links will go to the merchant through a PPC click, so he or she shouldn’t worry about your site. It will always pay off to be as completely forthright as possible with the CPA manager. You likely won’t get accepted if you keep things sketchy.
The affiliate manager is only going to want to know specifics, especially about how you plan to market the CPA offers. There are many people who apply to CPA networks, but most of them don’t get in. Why, you ask? It’s only because they are unable to provide any form of backing to their claim when it comes to driving traffic. Perhaps you’re new to internet marketing? If you are, that’s something you do not want to let them know. Ok? It’s tough on beginners, but unfortunately being a beginner to IM is the primary reason for an application to be denied. When it comes to experience, when they ask, you can say something like you’ve been doing online marketing for some time around a year, etc. Give them a reference of all the other CPA networks that you’ve joined till now. When they ask you questions and interview you, remember they’re trying to protect themselves as much as possible, plus their vendors too. There have been very many scams involving CPA offers, so they’re clamping down a bit more. Just be polite and professional and answer the questions as honestly as you can.
You must pay strict attention to this technique. When you are completing your application to the CPA networks, you will discover a text box that asks for you to include something extra if you wish. The best tip anyone can give you is to make use of that box. Never go by that box without putting at least something in it. Also, if you are a publisher from somewhere besides the US and Canada, you’ll especially want to use this box as you might have a hard time getting your application approved. This box can also be used to show off all that you know about online marketing so the affiliate manager knows your skill level.
CPA networks have to take care of their vendors, or advertisers, so they need to screen as much as possible. Our tips are solid and based on experience, so be sure to use them and there should not be any issues.
Internet marketers tend to deal with lots of content, both on the business Website and in Web promotions. Although, Web content can be text, audio, video or anything else which are enticing to customers, only those of high quality will help you attain the best possible search engine result page (SERP) rankings possible. The content that you create for your web site must be special and ought to provide value to your visitors in the best achievable way.
In continuation of the first part of this article, we look at the usefulness of broad match types and the best ways to use in pay per click (PPC) marketing campaigns. The only way to utilize the expanded reach of broad match while restricting that reach to only relevant queries is to implement negative keywords within your account. Setting a negative keyword tells search engines “Don’t show my ad against this query.”
Google AdWords offers pay per click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media advertisements. However, the AdWords broad match type is one of the keyword matching options offered by the popular pay per click (PPC) platform. If you are a PPC marketer, it is critical to understand how the different match types work when it comes to Adwords. In the first and second part of this article, you will learn how broad match works, why it is useful, and how best to use it in your PPC marketing campaigns.